The Federal Constitution of October 5, 1988 in its article 170, V, assures all the consumer protection and with the advent of law 8.078 in 1990, the Consumer Defense Code, the relationship between suppliers and consumers of goods and services has gained new ground by establishing consumer rights, the responsibilities of those who sell products, regulates trade practices and advertising, prohibits abusive practices and establishes penalties for consumer disrespect.

The history of consumer law is replete with achievements, yet business competitiveness for profitability often leads to consumer harm.

These can cause imbalances in social relations and, mainly, damages consumers, our main concern.

We do not accept this! We do not accept that any citizen – consumer of services or products – will be harmed regardless of the reason, whether intentional or not, whether in bad faith or by mistake!

Ever heard of the Theory of Advantage? This is a well-established practice in our country, which makes exorbitant profits illegally, financially and emotionally damaging the entire population. For example: If a company operates an illegal practice, knowing that it can be held liable for it, but still maintains abusive practice, it is because the advantage is verified.

To this end, Jobim Advogados Associados has created a tool called PRO CONSUMER, which consists of a system of work and service aimed at meeting their needs in the most practical and efficient way possible.

Attention to this market need, PRO CONSUMER is prepared to meet demands of high complexity, to take urgent measures, as well as to repair all damages caused to the consumer, be they material or moral.

That is, we stress that we do not see its demand only as a process, even if its satisfaction is our purpose, but a greater cause, which will only be attained when these stubborn losses no longer exist!